Storytelling for Influence – Using Narrative to Motivate and Inspire Teams

Kód kurzu: NP73801

Tato část není lokalizována

This course teaches leaders how to use storytelling as a strategic tool to influence, motivate, and align teams. It explains the neuroscience behind why stories outperform data, introduces a simple influence equation of emotion, meaning, and momentum, and provides practical frameworks like micro-arcs, one-minute stories, and story stacks. Learners develop skills in authentic delivery, emotional connection, and audience mapping, while applying storytelling across meetings, feedback, digital platforms, and culture-building to drive action, trust, and long-term organizational impact and measurable results.

Odborní
certifikovaní lektoři

Mezinárodně
uznávané certifikace

Široká nabídka technických
a soft skills kurzů

Skvělý zákaznický
servis

Přizpůsobení kurzů
přesně na míru

Termíny kurzu

Počáteční datum: Na vyžádání

Garantovaný

Forma: Self-paced

Délka kurzu: 12 hodin

Jazyk: en

Cena bez DPH: 6 950 Kč

Registrovat

Počáteční datum: Na vyžádání

Garantovaný

Forma: Self-paced

Délka kurzu: 12 hodin

Jazyk: en

Cena bez DPH: 1 830 Kč

Registrovat

Počáteční
datum
Místo
konání
Forma Délka
kurzu
Jazyk Cena bez DPH
G Na vyžádání Self-paced 12 hodin en 6 950 Kč Registrovat
G Na vyžádání Self-paced 12 hodin en 1 830 Kč Registrovat
G Garantovaný kurz

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Kontakt

Popis kurzu

Tato část není lokalizována

Understand how stories influence the brain, build trust, and drive action better than facts alone.

Learn proven structures like the 4-beat micro-arc and the Emotion–Meaning–Momentum equation to craft compelling narratives.

Master how to use vulnerability, tone, and emotional intelligence to create genuine, high-impact communication.

Use storytelling effectively in meetings, feedback, presentations, and digital platforms to improve alignment and engagement.

Leverage storytelling to shape team culture, lead change, inspire trust, and create lasting organizational impact.

Struktura kurzu

Tato část není lokalizována

Module 1: The Influence Blueprint – Why Stories Move People

  • The Psychology of Story Impact
  • The “Mirror Neuron Effect”
  • The Influence Equation
  • Story vs. Data

Module 2: The Storytelling DNA – Building Narratives that Stick

  • The Narrative Arc Reimagined
  • Story Typologies for Leaders
  • Anchor Moments
  • The “One-Minute Story”

Module 3: Emotional Resonance – Crafting Stories that People Feel

  • Authenticity vs. Performance
  • Emotional Palette for Leaders
  • The Vulnerability Advantage
  • Empathy Mapping

Module 4: Stories in Motion – Storytelling as a Leadership Habit

  • Micro-Narratives in Meetings
  • Leading with Stories
  • Story-Driven Feedback
  • The “Story Stack” Method

Module 5: Storytelling Across Mediums – Voice, Visuals, and Virtual Spaces

  • The Digital Storyteller
  • Visual Storytelling for Leaders
  • The Sound of Influence
  • Asynchronous Storytelling

Module 6: Transformational Storytelling – Moving from Influence to Impact

  • Shaping Team Culture through Stories
  • Change Storytelling
  • The Legacy Story
  • Story as Strategy

Předpokládané znalosti

Tato část není lokalizována

  • Basic understanding of leadership or team management concepts to apply storytelling in real-world contexts.
  • Willingness to communicate openly and reflect on personal experiences, including successes and failures, to build authentic stories.
  • Familiarity with professional environments (meetings, presentations, or team collaboration) where storytelling can be practiced and implemented effectively.

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