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Analysts and other marketing professionals who will use SAS Marketing Optimization to plan and optimize outbound customer communications in order to maximize economic outcomesStruktura kurzu
Tato část není lokalizována
Getting Started
- Overview of the marketing optimization problem.
- Major features of SAS Marketing Optimization.
- Navigating the user interface.
Input Data for SAS Marketing Optimization
- Required and optional data tables.
- Input Data window.
- Creating input data.
Creating and Optimizing a Scenario
- Working in the Optimization Scenarios Category view.
- Scenario window.
- Creating and optimizing a scenario.
Scenario Modeling
- Filters and measures.
- Scenario modeling.
The Cross-Sell Business Problem
- Base scenario.
- Infeasible scenarios.
Additional Topics
- Customer and household-level constraints and contact policies.
- Optimization parameters.
- Contact history and mandatory communications (self-study).
Appendices
- Directory structure in SAS Marketing Optimization.
- SAS Management Console tasks.
