MB-260: Microsoft Customer Data Platform Specialty

Kód kurzu: MB260

Tato část není lokalizována

Customer Data Platform specialists implement solutions that provide insight into customer profiles and that track engagement activities to help improve customer experiences and increase customer retention. In this course, students will learn about the Dynamics 365 Customer Insights solution, including how to unify customer data with prebuilt connectors, predict customer intent with rich segmentation, and maintain control of customer data.

36 900 Kč

44 649 Kč s DPH

Nejbližší termín od 11.07.2022

Výběr termínů

Odborní
certifikovaní lektoři

Mezinárodně
uznávané certifikace

Široká nabídka technických
a soft skills kurzů

Skvělý zákaznický
servis

Přizpůsobení kurzů
přesně na míru

Termíny kurzu

Počáteční datum: 11.07.2022

Forma: Individuální

Délka kurzu: 4 dny

Jazyk: en

Cena bez DPH: 36 900 Kč

Registrovat

Počáteční datum: 05.09.2022

Forma: Individuální

Délka kurzu: 4 dny

Jazyk: en

Cena bez DPH: 36 900 Kč

Registrovat

Počáteční datum: 07.11.2022

Forma: Individuální

Délka kurzu: 4 dny

Jazyk: en

Cena bez DPH: 36 900 Kč

Registrovat

Počáteční datum: Individuální

Forma: Individuální

Délka kurzu: 4 dny

Jazyk: en

Cena bez DPH: 36 900 Kč

Registrovat

Počáteční
datum
Místo
konání
Forma Délka
kurzu
Jazyk Cena bez DPH
11.07.2022 Individuální 4 dny en 36 900 Kč Registrovat
05.09.2022 Individuální 4 dny en 36 900 Kč Registrovat
07.11.2022 Individuální 4 dny en 36 900 Kč Registrovat
Individuální Individuální 4 dny en 36 900 Kč Registrovat
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Popis kurzu

Tato část není lokalizována

Customer Data Platform specialists implement solutions that provide insight into customer profiles and that track engagement activities to help improve customer experiences and increase customer retention. In this course, students will learn about the Dynamics 365 Customer Insights solution, including how to unify customer data with prebuilt connectors, predict customer intent with rich segmentation, and maintain control of customer data. This course begins with importing and transforming your customer data and culminates with extending your customer data platform solution into the Power Platform and Dynamics 365 applications.

Cílová skupina

Tato část není lokalizována

Candidates should be familiar with Dynamics 365 Customer Insights and have firsthand experience with one or more additional Dynamics 365 apps, Power Query, Microsoft Dataverse, Common Data Model, and Microsoft Power Platform. They should also have working knowledge of practices related to privacy, compliance, consent, security, responsible AI, and data retention policy.

Struktura kurzu

Tato část není lokalizována

Module 1: Get started with Dynamics 365 Customer Insights

This module will cover the business value of a customer data platform and the user interface of Dynamics 365 Customer Insights.

Lessons

  • Introduction to the customer data platform
  • Administer Dynamics 365 Customer Insights
  • Explore user permissions in Dynamics 365 Customer Insights

Lab : Verify environment

After completing this module, students will be able to:

  • Describe the value of a customer data platform
  • Describe the functionality of Dynamics 365 Customer Insights
  • Administer environments and users in Dynamics 365 Customer Insights

Module 2: Ingest data into Dynamics 365 Customer Insights

This module will cover how to clean, transform, and import Data into Customer Insights.

Lessons

  • Import and transform data
  • Connect to data sources
  • Work with data

Lab : Ingest data

After completing this module, students will be able to:

  • Perform data transformation and import data using Power Query
  • Connect to Microsoft Dataverse and Common Data Model sources
  • Set up data refreshes

Module 3: Create a unified customer profile in Dynamics 365 Customer Insights

This module will cover how to map, match, and merge data to create a unified customer profile. After creating the customer profile, we will define search and filter indexes to search for customers.

Lessons

  • Map data
  • Match data
  • Merge data
  • Find customers

Lab : Unify the data

After completing this module, students will be able to:

  • Map data, including using intelligent mapping, primary keys, and attribute types
  • Match data, including specifying order, rules, conditions, and deduplication
  • Merge data using system recommendations or manually
  • Configure search and filter indexes
  • Search for customers

Module 4: Work with Dynamics 365 Customer Insights

This module will cover relationships, activities, measures, and segments.

Lessons

  • Explore Audience insights
  • Define relationships and activities
  • Work with measures
  • Work with segments

Lab : Work with activities

Lab : Define measures

Lab : Create segments

After completing this module, students will be able to:

  • Define activities
  • Define relationships
  • Create measures from scratch or use a template
  • Manage segments and get suggested segments

Module 5: Enrich data and predictions with Audience insights

This module will cover how to enrich data, including brand and interest enrichment, how to use predictions, and how to use machine learning models.

Lessons

  • Enrich data
  • Use predictions
  • Use machine learning models

Lab : Subscription Churn Model

Lab : Predictions

Lab : Enrich data

After completing this module, students will be able to:

  • Identify the different options for data enrichment
  • Enrich their customer data
  • Define predictions
  • Predict subscription churn
  • Use machine learning models
  • Describe responsible AI principles

Module 6: Manage external connections with Customer Data Platform

This module will cover extension options for Customer Insights data, including how to surface data in Dynamics 365 applications and the Microsoft Power Platform.

Lessons

  • Export Customer Insights data
  • Use Customer Insights with Microsoft Power Platform
  • Display Customer Insights data in Dynamics 365 apps
  • More ways to extend Customer Insights

Lab : Extend with the Power Platform

Lab : Extend with the Dynamics 365 apps

After completing this module, students will be able to:

  • Surface Customer Insights data in Dynamics 365
  • Use Customer Insights with Power Apps, Power Automate, and Power BI
  • Use Customer Insights with Azure Synapse Analytics
  • Understand use cases for Customer Insights APIs

Předpokládané znalosti

Tato část není lokalizována

Before attending this course, students must have:

  • Familiarity with Dynamics 365 Customer Insights
  • Firsthand experience with one or more Dynamics 365 apps, Power Query, Microsoft Dataverse, Common Data Model, and Microsoft Power Platform

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Daniel Šťastný

Daniel Šťastný

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